On Jun 4th, WHTT Weekly LinkedIn Live episode brought us a discussion about 360º innovation in every way, emphasizing the new Post COVID-19 normality.
The amazing round table counted with:
✔️ Victoria Fabio , VP People & Culture Boqueria Restaurants
✔️ Yoram Biton, Managing Director Leonardo Hotels
✔️ Aimée Gaudin , Head of International Marketing Smartech Retail Group
✔️ Matthijs Welle CEO @MEWS
A high qualified professionals round table, which I had the honour to moderate.
We toured through the concept of Innovation, what it is and what role it will play in the face of the new post-covid normality. In addition, we talk about fears of innovation, but also about innovative initiatives and advice for our audience on how to take the first steps towards innovation.
Here I leave you a summary by topics.
General framework:
Innovation is playing a key instrument to face the "New Normality".
We must rely more than ever on creative collaboration with our employees, customers and steakholders.
Innovation is being aware and awake. Communication platforms for customers & employees, company culture, transparency and creativity.
Innovation is to trace the last trends. Turn to and invest in automation, finance, revenue. Innovation is revenue in it self.
Innovation is to be brave, think out of the box, innovation is in all of us, we are all innovating at some level.
To innovate through third parties out of the industry cooperation agreements.
Innovation is to prior the long tems results to fears. Hear all innovating ideas but discard bad ideas fast. Improve your budget to the maximum.
Innovation is triying to step out smarter of this crisis.
Decide if you want to be a leader or a follower.
Employees:
This pandemic will significate employment destruction and talent drain to other industries.
We need to find other ways to work, mixing models.
It is important to take care of the work force during this pandemic. Strong corporate culture, beef up our core values, employees expectations & transparency are crucial.
Innovation shoulf not forget offline workers, generations counts.
Add value to the employees, e-learning during the pandemic, apply new technologies to the staff.
Staff mental wellbeing is fundamental.
Innovate in how to bring people back to work after this.
Creativity is vital to innovate, we need to let our people be creative. Innovation needs diversity in gender, races, ages...
Customers:
A safe trip will be essential, any mistake can be fatal. We have to use innovation to adapt to the new rules of the game.
We will see an increase of Vitual experiences & spaces.
Think about what are we selling to our customers, and if is that what they want.
Hotels should learn from costumers in this new situation post pandemic.
Guests are looking for accommodation away from urban centers even if they lose comfort.
To learn more about the discussion, we encourage you to watch the video on Youtube!
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